The Importance of Quality Photography in Your Website

Paul Barnes's picture

A picture can say a thousand words and on the internet, where cognitive decision-making occurs at the milli second level, they can make or break your online presence. If you’re currently commissioning a new content-managed website, take a moment to see how the successful brands on the high street do it.

Below is a list of 6 high street brand website home pages. In each case, the images have been removed to demonstrate just how much of the page is dedicated to photographic imagery.

If you’re building or commission a new website and are aspiring to achieve a professional modern look, think about how these brands capture and sustain their visual identity, using high-quality photography - how will your web build do something similar?
 

Example 1 with images removed - do you know which well-known brand this is?

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Example 1 - John Lewis

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Example 2 with images removed - do you know which well-known brand this is?

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Example 2 - Marks & Spencer
 

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Example 3 with images removed - do you know which well-known brand this is?

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Example 3 - Virgin

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Example 4 with images removed - do you know which well-known brand this is?

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Example 4 - Harrods

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Example 5 with images removed - do you know which well-known brand this is?

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Example 5 - Harrods

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Example 6 with images removed - do you know which well-known brand this is?

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Example 6 - Harrods

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Quality Website Photography

About the author:

is the Senior Drupal Designer at D., responsible for customised website building & theming.You can find him on  and Twitter and Linkedin.

If you’d like to talk to Paul, get in touch via the Contact Us page or give him a ring on UK: 0844 544 9553 or INTL: +44 (1) 202 390822

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